PEPPERJAM AFFILIATE MARKETING
VERTICAL SALES INDEX

 

Clothing and apparel brand performance on the Ascend™ platform was measured for Jan 1st through September 2020 versus the same time period in 2019. 

Despite uncertainty around consumer confidence as a result of Covid-19 in March, Clothing and Apparel experienced gains across key KPIs within the affiliate channel including, traffic, revenue and spend.

clothing and apparel image

 

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Home and Garden brand performance on the Ascend™platform was measured for Jan 1st - September 2020 versus the same time period in 2019.

Despite economic uncertainty as a result of Covid-19, Home & Garden experienced substantial gains across key KPIs within the affiliate channel including, traffic, revenue and spend.

 

home and garden

 

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While the pandemic has had wide negative implications across retail businesses, some categories, like Health and Beauty, experienced accelerated growth.
 
With many individuals facing stay at home orders and in search of activities to occupy their time, self-care quickly became a dominant theme. 2020 retail ecommerce sales for health, personal care and beauty are expected to grow 32.4% over 2019. Download the full report to learn more.
 
health and beauty

 

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Coronavirus has drastically altered daily life, changing individual's routines and restricting in-person interactions and experiences which is often a key component to physical fitness, health and exercise.

As a result, many businesses within this vertical have been forced to adapt and adjust to the ‘new normal’ or even worse, shut down altogether. However, those that have been able to pivot, and specifically to digital experiences and channels,
are poised to reap benefits of rapidly growing space.
 
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sports and fitness

 

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With the onset of Covid-19 in March, many hospitality businesses were forced to pivot, shifting ordering online, constrained by physical capacity or forced to shut down altogether. As a result of the dispruption to the dining industry, many consumers looked to online channels as a means to obtain food and beverages.

With more consumer demand shifting online for Food and Drink, Pepperjam reviewed the year to date affiliate marketing trends for the vertical. Food and Drink performance on the Ascend™ platform was measured for Jan 1st – Sept 30th 2020 versus the same time period in 2019.

food and drink