Preparing for the Holiday Shopping Season

Every industry has their own unique “busy season” or that time when chaos takes hold and kicks everyone in its path into ultra-high gear. In the digital marketing industry, that time of the year in undeniably known as peak season, or holiday shopping season.

Typically beginning in Q4 (October-December) and lasting clean through to the new year, perfecting your peak season execution often requires consistent preparation throughout the previous three quarters—all building to the main event.

But fret not, if you’re peak season planning didn’t out to be the gift you hoped it would be, Pepperjam has you covered from planning preparation to last-minute planning tips to ensure your affiliate programs are holiday-ready!