The Impact of New Business Acquisitions During COVID-19 and What this Means for the Future of the Industry
November 19, 2020

There is little that is "normal" or even familiar about how businesses have flexed and, in many cases, upended the traditional ways in which they conduct business. The business of mergers and acquisitions is no different. Read more...

Protectionist Behavior & Isolationism in Affiliate Marketing Harm the Modern Marketer
November 18, 2020

Recently, Impact’s Matt Moore authored a byline — one part explainer and one part future vision — on the affiliate marketing space, relative to marketing as a whole. Meant to advise the modern marketer, it was provocative. But was it accurate?

Rather than dissecting the author’s premise and narrative, instead, in the spirit of actually serving the marketer, it’s worth examining the definitions and vision expressed — and offering a counter if not better primer as a whole. Read more...

What marketers need to know about authenticity in influencer marketing
November 3, 2020

“A lot of our clients want to check the quality of their influencers to make sure they have the right target and understand the quality of the influencer’s audience,” said Alexander Frolov, CEO and co-founder of HypeAuditor, an AI-powered Instagram, TikTok and YouTube analytics tool that creates insights about audience and authenticity.

Influencer marketing may be the most overused, overhyped and over reported sector of the marketing industry, but that does not mean that it is being executed efficiently. Often, it is a case of inauthentic social media profiles that causes wasted time, energy and money for marketers.  “The first step is to select the right influencers, and if you do not you are going to waste a lot of budget and nobody can afford that in today’s environment.” Read more...

Understanding the Affiliate Lifecycle is Critical to Channel Success
October 27, 2020

If you are considering affiliate marketing, finding and converting your audience at scale is a primary goal. However, affiliate marketing is complex and without an abundance of expert resources to optimise the affiliate channel, things can get off track quickly. A critical step towards success is having an acute understanding of the affiliate lifecycle. Having this fundamental knowledge early in the process will all but ensure your success in bringing high-value lifetime customers to your brand. Read more...

New Approaches to Affiliate Marketing
October 27, 2020

While many marketing technology tactics have changed the past two decades to reflect a faster-paced society and advances in technology, the use of affiliate marketing channels has remained relatively the same in terms of system and structure. 

“It is a business development channel that has never truly been optimized by use of technology,” said Matt Gilbert, CEO of Pepperjam, an affiliate marketing technology and services company. “There hasn’t been any automation built into this channel.” Read more...

Content Partners Deliver 64% Revenue Growth YTD for Affiliate Marketers on Pepperjam’s Ascend™ Platform
September 2, 2020

Pepperjam, a Partnerize company, and leading affiliate marketing technology and services solutions provider, announced today that content publisher partners on its Ascend™ Affiliate Cloud platform have demonstrated material year-over-year growth throughout 2020, as measured by the Pepperjam Affiliate Marketing Sales Index. The growth trends validate the emergence of content partners as key contributors in the channel, signaling a milestone in the channel’s journey to earn its seat at the CMO’s table. Read more...

Budget Cuts: Should You Be Repositioning Your Marketing Budgets Elsewhere?
August 24, 2020

Over the past 4-5 months, retailers at nearly every corner of the globe have been feeling impacts and reverberations brought on by the pandemic. Looking back, it all seemed to happen at once. Unlike many other market disruptors (e.g. US recessions), there weren’t many tangible predictors, indicators or economists waving flags and blowing whistles to warn of the impending danger a pandemic would bring to world markets. In many ways, the average person had just days to make sense of what was happening. For retail marketers, this transition period was very short, if not non-existent. Virtually overnight, people around the globe were told to hunker down and stay at home for what was first a two-week hiatus—that eventually became an indefinite hiatus. Read more...

Pairing Innovation and Ingenuity: The Secret Sauce for Influencers in Affiliate
August 20, 2020

Influencer marketing and affiliate marketing provide varying paths for marketers to reach similar destinations: Increased brand awareness, product advocacy, new customer acquisition and revenue growth. Both affiliate marketing and influencer marketing support campaign customisation, payment flexibility and play key roles in brands’ broader digital mix. Considering these similarities, hesitancy still exists for influencers to tap into affiliate marketing. Further, advertisers may not fully embrace content creators as publisher partners. How can brands adapt their strategies and budgets to incorporate each channel into their marketing mix? Read more...

Telling a Compelling Story with Marketing Data
August 6, 2020

In recent months, marketers understandably have been scrambling to determine what their data is telling them based on dramatically shifting market conditions and changing consumer behavior.

Previously, data analysts could rely on months, if not years, of historical data that showed consistent patterns and gradual shifts over time.

However, 2020 has so far proven to be an anomaly, with COVID-19’s impact eliminating any chance of market predictability — even with an 18% increase in e-commerce sales so far. Forecasting is challenging, so we must rely on short-term data analysis and point-in-time trends to lead the way. Read more...

Partnerize Acquires Pepperjam, Consolidating Affiliate Marketing
July 29, 2020

Partnerize has acquired Pepperjam to strengthen its hold on the affiliate marketing space as brands look to prove performance for their dollars.

The deal also extends U.K.-based Partnerize’s expansion into North America. In May, the company acquired brand safety and compliance expert BrandVerity, allowing brands to facilitate more effective relationships with consumers.

The U.S. affiliate market is forecast to reach $8.2 billion by 2022, up from $6.8 billion this year, according to Statista. Read more...

Pepperjam acquired by Partnerize
July 29, 2020

Pepperjam, a nationally-recognized tech company with roots in Wilkes-Barre, announced on Tuesday that it had been purchased by fellow tech company Partnerize.

“It’s with great excitement, and anticipation for what’s ahead, that we officially announce the acquisition of Pepperjam by Partnerize, a global leader in partnership automation,” reads a statement posted to the Pepperjam website.

The combined business venture will serve more than 1,750 clients worldwide and drive more than $7 billion in transactions, according to the statement. Read more...

Publishers prep for back-to-school bump as traditional shopping models and items shift due to uncertain return this fall
July 28, 2020

The continued spread of coronavirus has clouded the outlook for much of the second half of the year. But that uncertainty has been great for publishers’ back to school commerce plans.

Just a few weeks into the unofficial start of this short shopping season, Meredith’s back to school gross sales are up 380% year over year for July, driven by strong sales in categories ranging from sanitary products to e-learning subscriptions, Meredith SVP of consumer revenue Andy Wilson said. Ziff Davis, which owns publications including PC Mag and Mashable, saw the strong performance they’ve seen on products such as laptops continue, even amid an economic crunch, vp of partner development Jessica Spira said. And Popsugar, which has for years been building and augmenting a custom shoppable guide for back to school shopping called Backpacked, said it is outpacing the revenue targets set for its affiliate partners. Read more...

Partnerize Acquires Affiliate Marketing Tech Provider Pepperjam
July 28, 2020

In breaking news, Partnerize has today (July 28) announced the acquisition of Pepperjam, a leading affiliate marketing technology and services provider.

The combination of the companies’ technology platforms and service expertise will empower brand leaders to maximize business growth from partnerships, diversify their revenue streams, and offset escalating costs in primary sales and marketing channels.  Read more...

Partnerize Snaps Up Pepperjam, As Affiliate Networks Fly Off The Shelves
July 28, 2020

Partnerize said Tuesday it has purchased the affiliate network Pepperjam for an undisclosed price.

Partnerize’s tech uses automation to help clients optimize their relationships with marketer partners, like affiliates, ecommerce ad deals or influencers. Pepperjam has a traditional affiliate network business where publishers link from their page to a product page, and a network of more than 250,000 influencers.

Partnerize has had a busy year. In January, the company raised $50 million at a $240 million valuation. And three months ago it acquired BrandVerity, a trademark monitoring and compliance tech company. Read more...

What Pay-for-Outcome Models Mean for Affiliate and Influencer Marketing
July 12, 2020

Throughout the past three months, with COVID-19 as a likely catalyst, influencers have been in trade publications frequently for perceived drama pertaining to seemingly abrupt changes to long-standing affiliate marketing programs. Journalists covering the space sought to understand the fallout between affiliate programs and influencers, campaign suspensions, and shifting compensation models. But as with everything in our space, understanding the truth is more dynamic than what may originally meets the eye. An evolution can be seen in retail marketers’ collective shift toward diversified programs and away from last-click overreliance. At the same time, influencers are responding to slashed upfront campaign fees by migrating to pay-for-outcome compensation models. These factors come together to seed a new relationship. Read more...

Affiliate Marketing: Creating Partnerships Based On Trust
July 7, 2020

It’s said that in times of crisis, the way in which people respond to adversity is just as unique as the people themselves — no two reactions are ever exactly alike. When a crisis arises, some marketers may deflect to making rash or knee-jerk judgment calls and others may tend to delay reaction, while others opt to stay the course, choosing not to react at all. Despite the variations, what is typically the same is the impetus for the reaction. Read more...

What Marketers Need To Know About Brand Safety And Affiliate Marketing
May 29, 2020

Over the last 20 years, affiliate marketing has matured beyond what many marketers would have imagined when it first emerged as a performance option decades ago. What could’ve been relegated to the digital Wild West, a transient experimental territory where you hoped that reward trumped risk, has ultimately matured into a channel that champions the aggregate value of relationships, analytics and outcomes. Pioneers who persevered and constantly innovated ultimately established a space that continues to evolve, even today. Read more...

How This LA-Based Fashion Brand Is Helping Their Boutique Partners And Doubling Down On Affiliate Marketing
May 27, 2020

With department stores like Neiman Marcus and companies like J. Crew closing up shop as a result of the pandemic, it is amazing to see that some brands are finding opportunity in these crazy times and even thriving. LA-based Rails, a fashion brand is one of them. Not only is their e-commerce portion of their business booming, they’ve even found a way to help several hundred of their boutique partners while doubling down on affiliate marketing.

With department stores like Neiman Marcus and companies like J. Crew closing up shop as a result of the pandemic, it is amazing to see that some brands are finding opportunity in these crazy times and even thriving. LA-based Rails, a fashion brand is one of them. Not only is their e-commerce portion of their business booming, they’ve even found a way to help several hundred of their boutique partners while doubling down on affiliate marketing. Read more...

What Marketers Need To Know About Brand Safety And Affiliate Marketing
May 22, 2020

Over the last 20 years, affiliate marketing has matured beyond what many marketers would have imagined when it first emerged as a performance option decades ago. What could’ve been relegated to the digital Wild West, a transient experimental territory where you hoped that reward trumped risk, has ultimately matured into a channel that champions the aggregate value of relationships, analytics and outcomes. Pioneers who persevered and constantly innovated ultimately established a space that continues to evolve, even today. Read more...

Pandemic Putting Mobile Advertising In Spotlight
May 21, 2020

Due to the pandemic, mobile’s share of global ad spending reached 51% by the end of the first quarter. That’s according to the programmatic ad specialists at PubMatic, which based their findings on an analysis of trillions of bids during the period.

“Coronavirus has shifted consumer behavior towards mobile,” according to Paulina Klimenko, senior vice president of corporate development and general manager of mobile at PubMatic. Read more...

Affiliate Channel Growth: In Trying Times
May 20, 2020

We’ve heard it in recent weeks: we are living in unprecedented times. And, with Amazon slashing commissions to its affiliate partners (what they call “associates”) and some big-box stores reducing and/or eliminating commissions altogether, it’s easy to believe that affiliate marketing is dead. PMA members, however, are seeing growth in their affiliate programs like never before. Read more...

Pepperjam's Latest Open API Integration Powers Limitless Discovery and Recruitment of Influencers for Marketers on Ascend(TM) Affiliate Marketing Lifecycle Cloud Platform
May, 19, 2020

 Pepperjam, a leader in affiliate marketing technology and services, today announced the first of several highly anticipated fully integrated API partnerships with leading all-in-one influencer discovery marketing platforms. The white-label integrations empower marketers leveraging Pepperjam's Ascend™ Platform to swiftly discover and recruit influencers into custom-curated affiliate marketing programs at scale. The automated solution is fully integrated into Pepperjam's Ascend^TM Affiliate Cloud, and immediately gives marketers direct access to an ecosystem of over a quarter of a million unique influencers. Read more...

Performance Ad Dollars Flow In For Google, Publishers, Brands During COVID-19
May 15, 2020

Advertisers are on the hunt to prove performance. Twitter acquired mobile ad company CrossInstall -- which focuses on performance advertising -- earlier this week, after Facebook’s and Google’s first-quarter revenue numbers held up thanks to the ability to assign measurable goals.

Reports overall show a decline in sales, but performance in several affiliate market segments continues to do quite well, according to the Pepperjam Affiliate Marketing Sales Index. Read more...

8 Ways Youtube and Instagram influencers Are Earning Money Without Relying On Advertising, As Big Brand Deals Decline
May 8, 2020

Back to Basics Guide on Incrementality and Measurement
April 15, 2020

Today’s customer-controlled purchase journey requires brands to be ever-present in order to achieve results—a burden exasperated by cost and complexity. With year-over-year (YoY) cost increases for key players in the consumer purchase path (read: Facebook’s 18% YoY CPM surge and Google’s 8% YoY CPC increase), marketers need a scalable, cost-effective alternative to subsidise their primary sales and marketing channels and create the operating leverage necessary to fuel growth. Read more... 

Partner Marketing: An Evolving Model or Just a Load of Nonsense?
April 6, 2020

Throughout affiliate’s 20+ year evolution, one tenet remains constant: affiliate has always encompassed and embraced the gamut of marketing tactics. From coupons to search arbitrage to product reviews, affiliate marketing has long been a monetisation tool for all types of marketers. The channel’s uniqueness is anchored in its utility and application across varied mediums and distribution mechanisms. This uniqueness is an important consideration to inherently understanding the channel and its value. Read more...

COVID-19: How Networks are Coping and Impact on Affiliate Partnerships
April 9, 2020

Following last week’s industry’s response on how performance marketing experts are dealing with COVID-19, we take a deeper look into the impact the global pandemic is having on the affiliate channel.

We reached out to some of the networks and platforms (Skimlinks, Awin, Pepperjam and Rakuten Advertising) to discuss and understand how current trends are affecting brands, merchants and publishers — particularly on business objectives KPIs, program management and general support during these times. Read more...

What Today’s DTC Brands Can Teach Those of Tomorrow
April 1, 2020

We are smack-dab in the middle of a bold new era -- one in which the direct-to-consumer (DTC) brand marketer is reshaping the entire outlook of business and marketing, simply by taking the time to re-imagine and re-construct the commerce experience from the consumers’ point of view. More intuitive and more armed than their predecessors, these marketers are forging consumer-centric strategies and practices and innovating new data-driven systems for reaching and powerfully engaging today’s consumers where and how they are. Read more...

Affiliate Marketing Is A Game Of Chutes And Ladders Right Now

Consumer buying habits are in flux. Need proof? Just look at the affiliate marketing category. Affiliate network Pepperjam is seeing “a dramatic shift” in how people shop,” said CEO Matt Gilbert.

Between March 11 and March 16, just as the coronavirus crisis was really starting to crack wide open, Pepperjam’s sales volume, measured across about 700 retail and ecommerce brands, dropped by as much as 9% from a year ago, after a period of steady growth of about 15%. Here’s the clincher, though: Since then online shopping has returned. Sounds good, right? Sure. But there are some serious caveats. Read more...

Pepperjam Introduces Affiliate Virtual Day Event, Digital Partner Day
March 24, 2020

In response to events around the world being cancelled or postponed due to the Coronavirus (COVID-19) update, US-based affiliate marketing platform Pepperjam have set up an industry-first remote virtual day event, Digital Partner Day, in a bid to connect brands and partners during these unprecedented times.

Designed exclusively for brands, Digital Partner Day is a unique one-day-only on March 25 between 12pm-5pm EST. The virtual event provides a front-seat experience to listen in on top partner presentations, bringing insight, education and fun to the table. Read more...

Affiliate Advertising, Marketing Rising In Performance
March 24, 2020

Affiliate gross merchandise sales rose 4% in the first half of March compared with the prior year, despite uncertainty prompted by the COVID-19 outbreak. Most categories have seen an increase, with the exception of the accessories and jewelry and travel sectors.

The Pepperjam Affiliate Marketing Sales Index, released Tuesday, analyzes the performance of about 685 brands in 10 retail categories between March 1 and March 18. Read more...

Pepperjam + Forrester: Affiliate Has Earned Its Rightful Seat at the Executive Marketers’ Table
March 9, 2020

By design, affiliate solutions providers are partial to the channel because we know well the value and efficiency it delivers to brands and partners every day. But this partiality isn’t a blind faith that we enter hoping the data to support this works in our favour. In fact, it’s the exact opposite. It’s pouring over data point after data point making sure we have it right. But after a long tenure in the digital marketing industry, you naturally begin to reflect on how affiliate—despite that fact that it produces a 12:1 average ROAS — still isn’t fully embraced by many marketers in the same way other traditional primary sales and marketing channels are. Read more here...

Pepperjam + Forrester: Affiliate Has Earned Its Rightful Seat at the Executive Marketers’ Table
March 9, 2020

By design, affiliate solutions providers are partial to the channel because we know well the value and efficiency it delivers to brands and partners every day. But this partiality isn’t a blind faith that we enter hoping the data to support this works in our favour. In fact, it’s the exact opposite. It’s pouring over data point after data point making sure we have it right. But after a long tenure in the digital marketing industry, you naturally begin to reflect on how affiliate—despite that fact that it produces a 12:1 average ROAS — still isn’t fully embraced by many marketers in the same way other traditional primary sales and marketing channels are. Read more here...

Pepperjam and UpSellit Partner to Make Automated Cross-Channel Consumer Engagement Turnkey for Growth Marketers
February 27, 2020

Market-leading Ascend™ affiliate cloud platform integration eliminates manual implementation for personalized retargeting campaigns on an outcome-based model.

Pepperjam, a leading affiliate marketing technology and services provider, today announced its integration with UpSellit. The partnership enables brands to instantly customize and optimize the route to conversion, addressing consumer touchpoints both on-site and off-site. UpSellit joins the company's integrated partner ecosystem, which collectively delivers best-in-class capabilities and rapid integration for growth marketers leveraging Pepperjam's Ascend™ affiliate marketing cloud. Using the UpSellit integration, Ascend™ brands are able to easily target specific demographics, set individual goals, and track real-time performance to increase digital profitability. Read more here...

MarTech Interview with Matt Gilbert, CEO at Pepperjam
February 26, 2020

Hi Matt, as the greater industry has continued to evolve, and you think about your particular journey with Technology, any new reflections on the role you have played? What inspires you most in your role at Pepperjam?

20+ years into my love affair with Digital Marketing, and yes it is still a love affair, whatever small role I may have played in its evolution is secondary to what the industry has achieved as measured by the inflow of investment dollars and the related results it has delivered to marketers over that time frame. In the 90’s we knew what the potential was, but it was still early days. Read more here...

Pepperjam and RevLifter Partner to Deliver the Affiliate Industry’s Only Turnkey Content Personalization Solution
February 18, 2020

Pepperjam, a leading affiliate marketing technology and services provider, today announced an integrated partnership with RevLifter to bring turnkey AI-personalization to the affiliate channel on a performance-based payment model. The real-time personalization technology provider joins the company's partner ecosystem, which collectively delivers best-in-class capabilities and rapid integration for growth marketers leveraging Pepperjam's Ascend™ affiliate marketing cloud. Read more here...

With the Cover Charge for Facebook Rising, D2C Marketers Have Unlocked The “Side Door” to Winning Customers: Affiliate Marketing
January 14, 2020

Today’s digital marketing “best practices” have done retail marketers a disservice by capping their collective imagination, weighing them down with outdated practices and narrow expectations on how things can and “should” be done. The standard digital playbook, as dynamic as it may be in some ways, unfortunately, prescribes a singular reliance on the walled gardens of Google and Facebook. To the retail marketer’s detriment, this isolated approach relies on dated, limited tactics accompanied by a high cost of entry. Read more here...

Pepperjam adds attribution capabilities with Measured integration.
January 10, 2020

Affiliate marketing technology provider Pepperjam has added the attribution platform Measured as its newest integrated technology partner. Read more here...

Pepperjam Expands Partnership With Measured for Its Multi-Touch Attribution Platform
January 9, 2020

Pepperjam, an affiliate marketing technology and services provider, today announced Measured as the latest addition to their integrated technology partnership ecosystem. The attribution platform joins an established and growing list of attribution and analytics technology providers previously integrated with Pepperjam, including Domo, Funnel and Glew. Read more here...

Pepperjam Expands Partnership Ecosystem to Include Multi-touch Attribution Platforms for Growth Marketers
January 8, 2020

Pepperjam, a leading affiliate marketing technology and services provider, today announced Measured as the latest addition to their integrated technology partnership ecosystem. The attribution platform joins an established and growing list of attribution and analytics technology providerspreviously integrated with Pepperjam, including Domo, Funnel and Glew. Read more here...

Publishers look for commerce content attribution to move beyond last click
December 16, 2019

With both publishers and advertisers looking to grow affiliate commerce, a growing number of publishers and advertisers have started using affiliate networks’ attribution tools to advocate for bigger commissions from advertisers and even earn commissions from customers that have read their content, even if that read doesn’t lead immediately to a click. Read more here...

Are You Prioritizing Affiliate In Your Marketing Strategy? You Should Be
December 9, 2019

Despite it being the height of the holiday shopping season, this is a challenging time for many retailers. Many are encumbered by debt loads, overstored in the face of declining mall traffic and struggling to maintain margins in a highly competitive environment. To make matters more challenging, over that past several years there has been a discernible shift in the retail marketing landscape—a shift in power from marketer to consumer—and if you’re a marketer who wants to thrive in this relationship dynamic, you will need to adapt sooner rather than later. With the consumer calling the shots, it has become incumbent upon you to meet them wherever they are, on their terms. Read more here...

Affiliate Marketing Ranked #1 for Customer Acquisition and is Critical to Revenue Growth
November 5, 2019

Pepperjam, a leading affiliate marketing technology and services solutions provider, today announced findings from a recently-commissioned survey conducted by Forrester Consulting. Pepperjam commissioned Forrester to explore over 170 executive-level marketers’ perceptions of affiliate marketing and the value it contributes to their overall marketing objectives. Read more here...

Pepperjam to Host Webinar: Research Supports Affiliate Marketing as Marketers’ Top Customer Acquisition Channel and Critical Revenue Contributor
October 15, 2019

Pepperjam, a leading affiliate marketing technology and services provider, today announced it will host a webinar,
“Affiliate Marketing Ranks As A Primary Channel For Customer Acquisition And Revenue Growth,” joined by Forrester Principal Analyst, Ryan Skinner, as guest speaker on October 23, 2019. The session will explore executive-level marketers’ perceptions on the affiliate channel as well as opportunities it delivers. Read more here...

Instagram Checkout and What this Means for Affiliates
June 10, 2019

Americans are exposed to nearly 10,000 ads each day—content saturation that makes resonating with consumers in any meaningful way, a modern marketer’s Everest. Brands are overcoming this challenge by taking to Instagram where they can both control their own message while remaining accessible to their target market. Read more here...

Pepperjam’s Continued Momentum is Led by 2x Increase in SaaS Revenue for its Ascend™ Platform
April 22, 2019

Pepperjam, a leading affiliate marketing technology and services company, announced today that recurring software license revenue increased 2x in the first quarter of 2019 as adoption of its Ascend™ affiliate lifecycle marketing platform continues to accelerate. The rapid expansion in SaaS revenue is indicative of the market’s confidence in Pepperjam’s ability to enable marketers to create operating leverage by deploying the Ascend™ platform. Ascend™ was designed to empower marketers to overcome the legacy challenges of the affiliate category and give them the capabilities required to scale performance partnerships as a viable alternative to continued reliance on primary sales and marketing channels. Read more here...

How AI is Poised to Disrupt, Transform, and Improve the World of Affiliate Marketing
April 18, 2019

The race is on as strategic marketers turn to automation and artificial intelligence (AI) to increase efficiency, enhance targeting precision, and keep pace with consumer expectations for personalization. By 2023, global spending on marketing automation tools is projected to reach $25 billion. That translates to a 14 percent annual growth rate fueled by the fact that 55 percent of marketers plan to increase their marketing technology spending within the next year. Read more here...

Pepperjam Expands Leadership Team as Growth Accelerates
February 4, 2019

Pepperjam, a leading affiliate marketing technology and services company, announced today that marketing technology and services veterans, Mike Flanagan and Don Gustavson have joined the company as Regional Vice President of Sales, East and Vice President of Agency Development & Strategic Partnerships, respectively. The expansion of Pepperjam’s leadership team comes as marketer adoption of its category redefining Ascend™ Affiliate Marketing Lifecycle Technology Platform continues to accelerate. Read more here...

Pepperjam Unveils Its Next Generation Affiliate Lifecycle Marketing Platform, Ascend™
January 22, 2019

Pepperjam, a leading affiliate marketing technology and services solutions provider, today announced the launch of Ascend™, its next generation affiliate marketing lifecycle technology platform. For the first time, a fully integrated and comprehensive affiliate marketing platform is available to performance marketers. With Ascend, performance marketers will have access to category defining discovery, recruitment, attribution, commission, fraud prevention, and payment capabilities through a single stack solution built for the needs of 21st century marketers. Read more here...

What Agencies Need to Know About The FTC's Influencer Guidelines
December 13, 2018

Social media influencers are so much more than trendy YouTube and Instagram personalities. They have become integral components of countless brands’ marketing strategies. Read more here...

Part 2: 4 Questions Marketers Must Answer Before Choosing an Affiliate Marketing Model
November 20, 2018

As the next chapter of affiliate marketing is written, flexibility will be a dominant theme. Answer the questions below based on your current state and your anticipated needs over the next 24 months. An honest assessment of these four primary drivers will put you in a position to make the right decision for your business. Read more here...

Part 1: The Future of Pricing Models in Affiliate Marketing
November 19, 2018

When it comes to pricing models in the affiliate category, marketers have historically been limited to a service fee for program management combined with a “percent of” variable structure for conversions. As the renaissance of the affiliate category continues, these models are entering a period of transition. Read more here...

Pepperjam Announces a New Integration with Salesforce Commerce Cloud to Accelerate the Next Era of Affiliate Marketing
November 16, 2018

Pepperjam, a leading affiliate marketing solutions provider, today announced that it has joined the Salesforce Commerce Cloud LINK Technology Partner Program. As a member of the LINK Program, Pepperjam has developed and deployed a certified integration to the Salesforce Commerce Cloud. The Pepperjam LINK Cartridge provides advertisers the ability to accelerate their time to market for next generation affiliate marketing programs, including complete access to Pepperjam’s category-defining affiliate lifecycle marketing platform. Read more here...

Our view: Young Professionals Awards ceremony shows area is headed in right direction
September 27, 2018

The third organization to receive the 2018 Young Professional Development Award was Pepperjam. Staff members of Pepperjam received the award from Don Brominski, UGI Utilities' director of Business Development. Read more here...

Young Professionals Awards ceremony shows area is headed in right direction
September 18, 2018

Pepperjam, a leading affiliate marketing solutions provider, received the 2018 Young Professional Development Award. Staff members of Pepperjam received the award from Don Brominski, UGI Utilities' director of Business Development. Read more here...

How Pepperjam's Affiliate Marketing Platform Brings Influencers and Brands Together to Develop Smarter Advertising Campaigns Focused on UX
June 26, 2018

It’s no secret that the internet has changed the way we purchase products and services. In fact, 60% of consumers research goods online before buying, and roughly 50% of people purchase at least 25% of their products and services on the web. As a result, brands have flocked to the internet to get in front of these digital-age consumers. And joining an affiliate marketing network has proven to be one of the best ways to do that. Read more here...

GDPR And What It Means for Your Business
April 25, 2018

Beginning May 25, 2018, a new law will greatly affect how adtech companies comply with the collection and processing of personal data. The law, the General Data Protection Regulation (GDPR), is actually a European Union law, but it could have far-reaching effects beyond European borders, as U.S.-based companies will have to comply with the new regulation when doing business within the EU. Read more here...

Pepperjam Announces Exit from Multi-Channel Agency Business Unit
April 24, 2018

Pepperjam, a leading affiliate marketing technology and services provider, announced today that it will transition its multi-channel agency business to one of its Preferred Agency Partners, full service marketing agency Gen3 Marketing. Read more here...

Pepperjam Shows Retailers How to Thrive by Adopting New Advertising Solutions in a Rapidly Evolving Internet Ecosystem
April 19, 2018

In 1999, when Pepperjam CTO Greg Shepard first started working in e-commerce, the internet was a completely different environment. “Back then, there were no publishers,” he says. “Coupon and loyalty sites didn’t even exist.” Almost two decades later, he got a surprising first-hand look at how much the industry had changed. Read more here...

Three Practical Ways Women Can Pay It Forward After Breaking the Glass Ceiling
April 12, 2018

While it’s fair to say we’ve made great strides toward gender parity in the workplace, it’s also fair to say there is still much progress to be made. As companies, organizations and individuals look to break the glass ceiling once and for all, it’s important to remember that simply talking about an issue will only serve to that end. Talking about an issue is not the same as tackling it head-on. To be certain there is no glass left to step on in our lifetime, consider the power of a cycle of action that elevates gender equality from a conversation and goal to a continuous project of breaking through and paving the way for peers and successors alike. Read more here...

Pepperjam and Cybba Partnership Helps Mrs. Fields Increase Online Sales
March 20, 2018

Pepperjam, a full-service performance marketing company, announced during Shoptalk that Cybba, a performance-driven technology company, is the newest integration within their Partner Ecosystem. Continuing to push the boundaries of traditional marketing, Pepperjam provides a single destination for advertisers to manage a holistic digital strategy with its proprietary technologies, complemented by partnerships and integrations with industry leaders in ecommerce. Read more here...

Facebook's Recent Algorithm Change Can Boost The Effectiveness Of Your Influencer Marketing
March 13, 2018

Meaningful interactions are rooted at the core of present-day digital marketing. From micro-moments to the rise of influencers, the space is flooded with critical decision points that may result in a sale—and Facebook is always adapting. Read more here...

Ad Blockers Should Punish Individual Ads Rather Than Black-Listing Publishers
February 26, 2018

Ad blocking is a topic that’s front-and-center for brands engaging in display advertising. While it becomes more prevalent, there are still a few challenges to resolve. Read more here...

Pepperjam Names Matt Gilbert as CEO
January 16, 2018

Pepperjam, a full-service performance marketing company, today announced the appointment of digital marketing veteran Matt Gilbert as CEO. Read more here...

Why Facebook and Instagram Retail Influencers Need Apps
November 21, 2017

Facebook and Instagram play critical roles in the success of retail influencer campaigns, but without applications, retailers and influencers alike are only capturing a small piece of their e-commerce revenue. Read more here...

To Promote Soft Surroundings’ Store Expansion, Affiliate Marketing Helps Reach Influencers
October 5, 2017

"Affiliate marketing provides a unique content marketing approach, encapsulating all forms of digital--email, display, social, search, website--and enhancing opportunity for affiliates and brands alike," says Pepperjam's Maura Smith. Read more here...

Why content creators are becoming the cornerstone of performance marketing
August 31, 2017

Today’s media landscape thrives on providing rich content that can be seamlessly acted upon in place of blatant advertising. A well-timed, geo-specific micro-moment of easily digestible content results in a stronger consumer connection than a “spray and pray” approach within a single channel. Read more here...

Your Influencer Marketing Program Must Be Omnipresent
August 31, 2017

Every year, Martech releases its marketing technology landscape and every year it increases in size and shape. As the technology landscape changes we’ve seen entirely new categories added and disappear. This year’s landscape grew 40% to a total of 5,381 solutions and 4,891 unique companies providing those solutions. In 2011, just 150 companies were part of the chart. Of the 4,891 companies currently included, 6.9% employ more than 1,000 employees or are public, 44.2% are private businesses with less than 1,000 employees and 48.8% of companies are investor-funded startups.Read more here...

Global Social Influencer Marketing at a Glance: Top Five Emerging Markets

August 16, 2017

Facebook and its role in e-commerce is a global phenomenon. eMarketer reports $1.9 trillion in e-commerce revenue in 2016, a 24 percent spike from the prior year. Double-digit growth is forecasted through 2020 with global e-commerce sales topping $4 trillion and accounting for nearly 19 percent of all retail sales. Read more here...

Pepperjam Optimizes Advertiser Efficiency by Automating Publisher Recruitment Recommendations

August 1, 2017

Pepperjam, the performance marketing company, today announced the launch of Optimizer, their publisher recommendation engine. This release is the latest in Stay in Front, the company’s 2017 technology campaign that brings to market an unprecedented toolset for start-to-finish strategy execution. The initial platform launch allows advertisers to gain insights, increase efficiency and take control when it comes to managing their affiliate program. The result is a simplified recruitment process that decreases time to revenue by purposefully recommending publishers to meet the needs of the brand. This announcement comes on the heels of Pepperjam’s Dynamic Attribution technology launch, which was unveiled at IRCE earlier this year. Read more here...

Improved Social Media Metrics Boost the Value of Influencer Marketing to Merchants
July 25, 2017

Content. Content marketing. Influencers. Influencer marketing. In today’s advertising world, it’s all about content and influencers. What began more than one decade ago in the form of high-profile bloggers and then gave way to high-profile social media stars has yielded an increasingly complex yet increasingly sophisticated channel through which merchants can positively affect sales. Read more here...

Pepperjam Optimizes Advertiser Efficiency by Providing Automated Publisher Recruitment Recommendations
August 1, 2017

Pepperjam, a full-service performance marketing company, today announced the launch of Optimizer, their publisher recommendation engine. This release is the latest in Stay in Front, the company’s 2017 technology campaign that brings to market an unprecedented toolset for start-to-finish strategy execution. The initial platform launch allows advertisers to gain insights, increase efficiency and take control when it comes to managing their affiliate program. The result is a simplified recruitment process that decreases time to revenue by purposefully recommending publishers to meet the needs of the brand. This announcement comes on the heels of Pepperjam’s Dynamic Attribution technology launch, which was unveiled at IRCE earlier this year. Read more here...

Pepperjam set to reinvent UK affiliate marketing industry 
June 20, 2017

Pepperjam, the full service performance marketing company, has announced the expansion of its UK office and a host of new industry-leading features as it looks to reinvent affiliate marketing in the UK. The announcement comes just 12 months after Pepperjam shedded its previous ‘eBay Enterprise Marketing Solutions’ identity. Read more here...

Pepperjam Dynamic Attribution Drives up to 509% Growth for Retailers

June 6, 2017

Pepperjam, a full service performance marketing company, today launched its Dynamic Attribution Suite on the Pepperjam Network at IRCE 2017. This Built-for-You technology includes Code Suppression capabilities, in addition to Preferred Publisher, Exclusive Coupon and In-Cart Attribution features. As part of its Stay in Front initiative, this momentum, with the success of launch partner MonkeySports, demonstrates the company’s ongoing commitment to make e-commerce solutions simple and its proven ability to help retailers easily grow online revenue. Read more here...

May 17, 2017

Pepperjam, a full service performance marketing company, today announced notable updates to its network to help brands maximize influencer marketing strategies, such as affiliate, and drive greater online revenue. As part of its Stay in Front initiative, this momentum initiates a series of Built-for-You technology launches planned in 2017 to keep e-commerce solutions simple, and to help brands benefit from the up to $70B driven by affiliate marketing in 2020. Read more here...

April 27, 2017

Pepperjam, a full service performance marketing company, today reveals insights and contradictions around marketers’ challenges and priorities. Conducted at Adobe Summit 2017, Pepperjam polled 400 senior marketers and decision makers to identify what issues are top of mind and affecting budget spend. The results reveal a notable tension among technology investments and expectations, and channel strategy and objectives. Read more here...

March 17, 2017

Pepperjam, a full service performance marketing company, today announced its integration with Shopify Inc., the leading cloud-based, multi-channel commerce platform designed for small and medium-sized businesses. Read more here...

November 2, 2016

Pepperjam, a full service performance marketing company, today announced a partnership with Magento Commerce, the worldwide leader in commerce platform innovation. Through this collaboration, merchants will receive instant access to the Pepperjam Network, providing a robust interface that helps them seamlessly activate and manage affiliate programs directly within their commerce platforms. Read more here...

September 13, 2016

Pepperjam, a full service performance marketing company, today announced its move from King of Prussia to new quarters in Conshohocken, Pennsylvania. The move was effective September 12, 2016. Read more here...

Pepperjam Acquires AdAssured: World’s Premier Affiliate Network Now Offers Leading Compliance Solution
July 27, 2016

Pepperjam announced today that it has acquired AdAssured, the leading online marketing compliance solution, and the first of its kind to unify comprehensive search, code, content and domain oversight in the affiliate and greater performance marketing channels. Terms of the transaction were not disclosed. Read more here...

eBay Enterprise Marketing Solutions Becomes Pepperjam
April 6, 2016

After separating from eBay Inc. in November, eBay Enterprise Marketing Solutions has given itself a new name— and a decidedly new look. Returning to its roots, the performance marketing leader has rebranded as Pepperjam, the company announced today. Read more here...

Industrial Color Brands Acquires Studio Division of eBay Enterprise Marketing Solution
March 28, 2016

Industrial Color Brands today announced its acquisition of eBay Enterprise Marketing Solutions’ Studio Division, purchasing its ecommerce studios in New York, NY, King of Prussia, PA, and Louisville, KY. Read more here...

eBay Enterprise Marketing Solutions Acquires AffiliateTraction to Create World’s Largest and Most Advanced Affiliate Marketing Offering
January 11, 2016

eBay Enterprise Marketing Solutions today announced that it has acquired AffiliateTraction, the largest and most well established multi-national affiliate marketing agency in the world. Terms of the transaction were not disclosed. Read more here...

Ve Interactive Acquires eBay Enterprise Marketing Solutions Display Retargeting Business
November 18, 2015

Ve Interactive, a world-leading technology company that provides an integrated digital advertising and onsite conversion platform, has acquired the Display Retargeting business from eBay Enterprise Marketing Solutions. eBay Enterprise Marketing Solutions recently launched as an independent company backed by Banneker Partners and the Permira Funds. Read more here...

eBay Enterprise Marketing Solutions Acquires Digital Net Agency (DNA)
November 9, 2015

eBay Enterprise Marketing Solutions, a newly independent, private company, announced today that it has acquired Digital Net Agency (DNA), a leading interactive retail performance agency. Terms of the acquisition were not disclosed. Read more here...